Woon is a famed, homestyle Chinese Restaurant and “Homestyle Goods” line founded in 2019 by Keegan Fong. The food is a mouth watering blend of traditional Shanghainese and Cantonese flavors adapted to the new American palette. With the recent opening of Woon #2 and the expansion of its CPG line Keegan came to us for support in building out a national grocery presence. Working off a strong base of 250+ established, indy/tastemaker doors, a chill So Cal vibe and a deeply loyal fanbase you will no doubt see Woon popping up in key markets across the US.